You could have an incredible product, an amazing amount of knowledge in your industry or the most affordable solution available; but if you aren’t marketing yourself, opportunities are passing you by. So you have to ask yourself, if someone searched for you online right now, what would you want to them to find? What impression would you want to make? What would you want them to know about you?
Social media can be used for a variety of purposes, however with so many different platforms & heavy competition on all of them, it can be difficult to set your brand apart. Social media gives you a unique opportunity to reach your target audience and build your brand.